Session 5
15:30 16:00

Architecting an in-house CDP Solution for greater ROI

Adam Madacsi

DTC Data Science and Engineering Lead

David Matthews

Data Analytics Lead

Knowing more about your customers improves analysis and problem-solving in business. Instead of an off-the-shelf CDP, On decided to leverage and maximise our current infrastructure. All of our customer data was brought together to create a unified ecosystem, serving as a single, accurate 360-degree view of each user, while providing maximum flexibility and control of the architecture.
This talk focuses on the reasons behind the decision, the technical implementation of such a data product, and the real-life business cases that it’s been able to solve.

About the Speaker Adam Madacsi

Adam is leading the DTC Data Science and Engineering team at On. Whether it’s predicting consumer behaviour, processing natural language, building ETL pipelines or modelling onsite activities—Adam and his team are On it. He has 10+ years of experience in data and research and Master’s Degrees in Data Science, Economics and Business Management, focusing on digital disruption and customer centricity with the power of data.


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Frequently Asked Questions

For whom is Data & AI Leadership Day?

Data & AI Leadership Day brings together over 800 leaders and experts from across industries to share their experience and insights on the latest trends, best practices, and strategies related to data & AI.

Who is deciding on the topics?

The program is selected by an independent board of customer representatives and delivered by cloud practitioners and experts. Content is selected to provide maximum benefit to participants through relevant topics, innovative insights, and clear, actionable takeaways. 

When and where does Data & AI Leadership Day take place?

Data & AI Leadership Day will be on June 19, 2024, from 7am to 5.30pm CEST, followed by informal drinks and networking.  

This in-person conference will be held at: 

Arena Cinema Zurich 

Kalanderplatz 8 

8045 Zurich 

What type of tickets exist?

Individual tickets, as well as discounted group tickets, are available. For more info about pricing, head to our ticket shop or drop us an email.
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What about the co-located Cloud Leadership Day?

Cloud is a relevant topic for future developments, which is why this conference will take place alongside Cloud Leadership Day. Ticket holders will have access to both conferences.