Uli Köppen
Head of AI + Automation Lab | Co-Head BR Data
Uli Köppen is Head of the AI + Automation Lab and Co-Lead of the investigative data team BR Data at German Public Broadcaster Bayerischer Rundfunk. In this role, she’s working with interdisciplinary teams of journalists, coders, and product developers. She and her teams are investigating AI and automation for algorithmic accountability reporting as well as using this technology for data-driven journalistic products. The teams are building on the lab experience to form strategy for using AI and automation for journalism. As a Nieman Fellow 2019, she spent an academic year at Harvard and MIT and she was part of Online News Association’s Women’s Leadership Accelerator 2022. Together with her colleagues, she has won national and international awards.
AI in the Media: Balancing Innovation, Quality, and Responsibility
Multi-perspective environments are needed when preparing an organization for the use of AI. In journalism, this approach should be combined with ethical guardrails to ensure publications are fact-checked, meet high journalistic standards, and preserve the trust of users.
The two panelists provide insights into building AI and data strategy in media organizations, how to connect the use of AI to their mission, and how to build the ethical and infrastructural backbone to thrive in a data-driven environment. While bringing perspectives from the private sector and public service, TX Group’s Dominic Herzog and BR’s Uli Köppen are building on their extensive experience in leading data and AI teams within a journalistic environment, leveraging their expertise in journalism, advanced analytics, and data science.